GRAPHIC DESIGN FOR Advertising & Branding

Graphic Design presents many exciting opportunities in an increasingly complex visual environment. The Graphic Design Program provides individuals with the traditional techniques, visual theory, and computer technology for career possibilities as designers and art directors in the area of visual communication. The studio-based classroom experience enables students to learn the skills necessary to execute assignments in layout, design, and typography, and to prepare visual media for print and interactive applications.

INTRO TO GRAPHIC DESIGN

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Areas of study include: Basic Concepts & Design Principles / Purpose & Layout / Adobe PhotoShop / Illustrator / InDesign / 3D Modeling Introduction / Color Wheel & Color in Advertising / Typography / Brochures / Fliers / Booklets / Online Magazines / Video Presentations / Powerpoint / Use of Graphics

WEBSITES & SOCIAL MEDIA MARKETING

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DIGITAL PAINTING

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DIGITAL PHOTOGRAPHY I

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WEBSITE DESIGN II

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SOCIAL MEDIA MARKETING I

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COLOR & Conceptual Design

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Developing Concept Art / Implementing Client Needs / Client Proof Process / Psychology of Color / Color Wheel, Blends, Tones & Hues / Color for Internet / Color for Print / Color in Advertising / Logos / Signature Branding / Digital Illustration & Design / Intro to Film, Theatrical and 3D Design

THE BUSINESS OF art

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DIGITAL 3D MODELING

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DIGITAL PHOTOGRAPHY II

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SELF PROMOTION LAB I

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SOCIAL MEDIA MARKETING II

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CLIENT MARKETING & RETENTION

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Defining a Path / Establishing A Brand / Business Startup & Launch / Developing Marketing Strategies & Game plans / Attracting & Retaining Clients / Addressing Business Communities / Writing / Public Speaking / PR / Strategic Partners / Partnering with Agencies / Accountability in Biz / Self Promotion

PORTFOLIO DEVELOPMENT & ASSEMBLY

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DIGITAL ILLUSTRATION & DESIGN

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WEBSITE DESIGN I

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SELF PROMOTION LAB II

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WORLD / CHARITY CONTRIBUTION I

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