THE ARTIST ENTREPRENEUR PROGRAM
The duCret Artist Entrepreneur Program is a three year [F/T] or six year [P/T] Post-secondary career-focused, studio-based intensive. The program is designed to help emerging artists to 1) develop and master foundation skills in the visual arts field, 2) harness and focus their talents into commercially viable product lines and 3) create effective branding and marketing plans that will help to ensure financial sustainability in chosen mediums.
A four year college plan is not always an appropriate 'next step' for those who already possess a strong propensity for an art-based career. Those with a strong creative bent need a more intensive type training program, where their advanced capabilities can be recognized, harnessed, focused, manifested and even challenged. The instructors at duCret are 'actively working' art professionals; adept and proven in their fields of expertise. The professional artist to emerging artist mentoring program provided by duCret, may be just the ticket for an artistically talented, graduating high school teen or a second chance avenue for a floundering college drop-out. There is also a class-at-a-time continuing education program available for adults desiring to change careers at mid-life.
The Three Year PROGRAM Design:
YEAR 1 - FOUNDATION
The Foundation Year is required to enter advanced study in one of the three major programs offered by the duCret School of Art. It consists of an in-depth exploration of the visual arts mediums, techniques, ideas, and vocabulary used by art industry pros. Although the work in each chosen major involves specialized courses, the same basic principles of art apply throughout. The objective of the Foundation Year is to provide these basic principles, giving a solid background in art fundamentals and techniques upon which a career as a professional artist is based. The conceptual and visual skills that are developed in the Foundation Year prepare students for advanced study in their major.
CHOICES OF MAJOR:
YEAR 2 - SIGNATURE & COLLECTIONS
In Year Two, students advance to an intermediate level of fine art skills, while focus is placed on creating a unique identity in one's chosen mediums. Emphasis is placed on exploring one's place in the world, so as to determine a 'signature style', to identify world purpose and create a cohesive brand style. This is parlayed into the production of a series, brand or collection. Development of product lines from thumbnail concepts to completed works ready for marketing is the main focus. Students are required to produce finished pieces, with a strong emphasis on 'quality design, polished works and professionally finished products in all 3D specialty areas. Portfolio development begins at this level.
YEAR 3 - BRANDING & BUSINESS OF ART
In Year Three, students learn all aspects of the business end of the art field, including: collection(s) completion, copyrights & legal terminology, product pricing, packaging, logo creation, and marketing of final product via web development, business cards and social media. Portfolio completion of all collections created is required. Throughout all three years, students must participate in a total of 6 live shows; that culminate in a live final presentation that is made before the faculty and student body. Students must demonstrate an ability to clearly and verbally define their mission, world purpose and express an explicit business plan for the pursuance of their career goals after graduation.
What Happens After Graduation?
Although personal business viability and sustainability is up to each graduating artist to uphold, all are welcome to continue to use the campus facilities and may partake in future community shows and events via The duCret Art Center. As graduates, students will have already successfully participated as featured artists in a minimum of six exhibits (a requirement for graduation), and thus, each has been naturally, well integrated into the center's abundant activity programs and shows. This provides a seamless continuance of the stable supportive environment that the student experienced while in class. Graduates are invited to continue using the facilities where they have created long term bonds with their teacher/mentors. duCret alumni continue partake in the center's events, decades after graduation.
When investigating an alternative option such as duCret, campus tours and art career consultations are free and take about 45 minutes. A visit to duCret enables a teen and parent to view duCret students being taught in a 'live studio environment'. As a non-profit, our tuition fees have remained remarkably low, with only a few tuition raises allotted in the past 38 years! There are no pressured sales to 'recruit' your child. You and your teen will walk away with a clear understanding of the school's programs, tuition plans and currently offered opportunities. This enables each visitor to follow his or her heart, to which he or she will instinctively know if the duCret environment is right for them. There are two (2) options to register for semester classes: at the Fall Semester (starting in September) and the Spring Semester (starting in January). Workshops are offered year-round. Click here to schedule a tour / visit or call 908.757.7171, Mon - Fri, between 9 am and 4 pm.