GRAPHIC DESIGN FOR Advertising & Branding
Graphic Design presents many exciting opportunities in an increasingly complex visual environment. The Graphic Design Program provides individuals with the traditional techniques, visual theory, and computer technology for career possibilities as designers and art directors in the area of visual communication. The studio-based classroom experience enables students to learn the skills necessary to execute assignments in layout, design, and typography, and to prepare visual media for print and interactive applications.
INTRO TO GRAPHIC DESIGN
Acquiring key foundation software program skills and developing the technical design skills necessary to exert command over the advertising and branding industry is the first step to a career in graphic design.
Areas of study include: Basic Concepts & Design Principles / Purpose & Layout / Adobe PhotoShop / Illustrator / InDesign / 3D Modeling Introduction / Color Wheel & Color in Advertising / Typography / Brochures / Fliers / Booklets / Online Magazines / Video Presentations / Powerpoint / Use of Graphics
CLIENT MARKETING & RETENTION
The essentials of developing business relations and establishment of clients are a necessary skill to master for a thriving career in the advertising industry. Students will meet clients in class and on location and will work in part on real world projects.
Defining a Path / Establishing A Brand / Business Startup & Launch / Developing Marketing Strategies & Game plans / Attracting & Retaining Clients / Addressing Business Communities / Writing / Public Speaking / PR / Strategic Partners / Partnering with Agencies / Accountability in Biz / Self Promotion
COLOR & Conceptual Design
Study basics in composition, design and color theory; creating with a color wheel, color correction, color management, color in branding, advertising and marketing, and forecasts in the art, media, fashion, entertainment and corporate industries.
Developing Concept Art / Implementing Client Needs / Client Proof Process / Psychology of Color / Color Wheel, Blends, Tones & Hues / Color for Internet / Color for Print / Color in Advertising / Logos / Signature Branding / Digital Illustration & Design / Intro to Film, Theatrical and 3D Design
WEBSITES & SOCIAL MEDIA MARKETING
DIGITAL 3D MODELING
DIGITAL ILLUSTRATION & DESIGN
Drawings form the material basis of all digital art. Product packaging must often incorporate other forms of visual art into marketing designs. Drawing skills instill confidence, speed and further understanding of complex branding components.
Introductions include: Drawing Characteristics and Methods / Types of Drawing / Charcoal / Pastels / Graphite / Pen and Brush / Ink Wash / Pencil Grounds / Perspective / Environment / Backgrounds / Landscape / Book Illustration / Graphic Novels / Fantasy / Cartooning and Story Boards.
PORTFOLIO DEVELOPMENT & ASSEMBLY